Viveat Susan Pinto &Amp; Samreen Ahmad

Stories by Viveat Susan Pinto &Amp; Samreen Ahmad

Patanjali noodles riding on Ramdev's marketing

Patanjali noodles riding on Ramdev's marketing

Rediff.com   5 Sep 2015

In many respects, Ramdev is also among the busiest FMCG brand ambassadors.

Dettol makes a clean sweep

Dettol makes a clean sweep

Rediff.com   3 Sep 2015

Dettol is the leader in the anti-septic liquid category.

No FSSAI role in product nod raises eyebrows

No FSSAI role in product nod raises eyebrows

Rediff.com   28 Aug 2015

Experts believe market launches can now happen seamlessly and quickly if FSSAI is removed from the process.

Nestl comes up with 'miss-you Maggi' ads

Nestl comes up with 'miss-you Maggi' ads

Rediff.com   26 Aug 2015

The under-one-minute films are titled 'Menu Cards, Mom and Neighbours'.

Supreme Court deals body blow to food regulator

Supreme Court deals body blow to food regulator

Rediff.com   20 Aug 2015

The present ruling also has a bearing on Nestle's Maggi noodles.

Despite Nestl's woes, food companies continue to bet on India

Despite Nestl's woes, food companies continue to bet on India

Rediff.com   18 Aug 2015

Domestic food companies, too, continue to bet on packaged foods.

Maggi saga: Questions that tore through FSSAI's defence

Maggi saga: Questions that tore through FSSAI's defence

Rediff.com   15 Aug 2015

In many respects, the Nestle-FSSAI tussle is a test case for regulator-company relations in India. Maggi ban and the ensuing courtroom drama is a study in itself

Will Maggi stage a comeback?

Will Maggi stage a comeback?

Rediff.com   14 Aug 2015

The road ahead is not expected to be easy for one of India's best-loved brands.

Rupee fall might make consumer durables, electronics costlier

Rupee fall might make consumer durables, electronics costlier

Rediff.com   13 Aug 2015

The rupee's slide to a two-year low will impact consumer durables and electronics companies, as the import content in their products tends to be high

Nike files for FDI, as govt revisits policy

Nike files for FDI, as govt revisits policy

Rediff.com   4 Aug 2015

Nike has about 400 stores in India.

This is how Nestle plans to relaunch Maggi

This is how Nestle plans to relaunch Maggi

Rediff.com   2 Jul 2015

Labels such as 'No added MSG' could be removed from the new packs.

Nestle admits it could have averted crisis

Nestle admits it could have averted crisis

Rediff.com   1 Jul 2015

Nestle was perceived as being feeble in its defence.

Kishore Biyani's limitless ambitions

Kishore Biyani's limitless ambitions

Rediff.com   25 Jun 2015

He wants to transform his retail-led enterprise into a consumer goods giant, and reach Rs 1 lakh crore in turnover by 2021, but is that feasible?

Regulator starves market of food launches

Regulator starves market of food launches

Rediff.com   25 Jun 2015

It takes 6 to 8 months after the approval for a product to hit stores.

Food majors welcome regulator's alert with caution

Food majors welcome regulator's alert with caution

Rediff.com   24 Jun 2015

Samples of Mother Dairy milk last week were found to be contaminated.

Maggi's trial by fire

Maggi's trial by fire

Rediff.com   8 Jun 2015

Nestl is facing its worst crisis ever. Can it learn from its peers?

Wannabe entrepreneur? Read how Sanjeev Juneja created a Rs 3 bn brand

Wannabe entrepreneur? Read how Sanjeev Juneja created a Rs 3 bn brand

Rediff.com   5 Jun 2015

Entrepreneur Sanjeev Juneja made Keskinga hosuebrand.

Maggi effect? Regulator to take up erring food, drinks ads

Maggi effect? Regulator to take up erring food, drinks ads

Rediff.com   3 Jun 2015

The move follows an arrangement with the dept of consumer affairs.

'E-commerce is like the Hindi movie Na Tum Jaano Na Hum'

'E-commerce is like the Hindi movie Na Tum Jaano Na Hum'

Rediff.com   1 Jun 2015

The 53-year-old entrepreneur has felt the heat of e-commerce.

As Maggi goes off menu, Nestle gears up for damage control

As Maggi goes off menu, Nestle gears up for damage control

Rediff.com   28 May 2015

The central government has said it will look into the matter.